![]() ![]() As a result, it achieved over 1,600,000 video views and 80,000 game participants.Since starting in 2011, its client relationships have always been long-term and sustainable – all its clients have been with the agency for more than three years on average. To top it off, it give clients access to all creative resources to nurture a collaborative environment.ANON might want to consider a name change as the agency has grown to be far from anonymous, despite its best efforts – it doesn’t even have a website to promote its services.Silver: PRIZMOwned by: IndependentHeaded by: Jeffrey Hau, co-founder and directorA silver winner in the Independent Agency of the Year, PRIZM also took bronze for Social Media Agency of the Year.PRIZM provides a full suite of digital marketing services that helps its clients to lift brand awareness, increase engagement with consumers and boost sales.Among its clients are L’Occitane, Watsons Water, Pacific Coffee, Ngong Ping 360, China Mobile Hong Kong and Chow Sang Sang.To arouse awareness of the use of the rPET bottle for a sustainable environment, Watsons Water launched a series of social media campaigns with the assistance of PRIZM last year, including “Find your previous life” and the “Flip bottle challenge”.Both campaigns focused on humorous and creative content, using influencers collaboration and Facebook games to boost engagement and the public’s attention. While the agency naturally has specialists in certain disciplines, it does not employ separate teams and focuses on creative ideas, rather than disciplines or formats. A new category – including an overview of the winning agencies – will be featured every day, going from A-Z.Gold: ANONOwned by: IndependentHeaded by: Simon Handford/Sandy Chan, co-foundersIt’s been another strong year for ANON as it snatched the top spot once again in the independent category.Founded in 2013 by Ogilvy & Mather alumni Simon Handford and Sandy Chan, the agency team of 10 serves an impressive portfolio of clients, including Hong Kong Disneyland, Vanguard Investments Hong Kong, Swire Properties and Nike Hong Kong.Perhaps the most notable campaign from the ANON team in 2016 – although there were more than a few – was the “Star Wars Takeover” for Hong Kong Disneyland, where the agency created a range of highly creative collaterals.Additionally, the agency organised the “Where Christmas is Made” campaign at Pacific Place late last year, setting up a beautiful display with pop-up shops, sights, smells, sounds and a professional Santa Clause.Regularly eschewing the retainer-based business model, ANON is not afraid to do things differently. For the entirety of June, Marketing will be putting the spotlight on each of the category winners at the Agency of the Year Awards 2017 Hong Kong. ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |